Saying video “in” email is a bit of a misnomer. So can you play a video in an email? Not quite. That’s not all, either: Email marketing helps you build a library of videos that you can reuse over and over to achieve a similar lift across social media and your website. Grow revenue: 76% of consumers have made a purchase after watching a video, and up to 65% of executives will visit your site after watching one.Boost email clicks: Video thumbnails can increase click-through rates by 65%.Just including the word “video” in a subject line can increase open rates by 6%. Increase open rates: Adding a video to an email can boost open rates by 19%.Google Logo Continue with Google Microsoft Logo Continue with Microsoft Sign Up Free Video Email Marketing Statistics Video in email captures people’s imagination in a way that text just can’t-especially in B2B, where buyers want to see interesting things, but all too often, don’t. It makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. Video gives you the best possible chance of breaking through to your audience. But to get great outcomes, you’ll need to know the basics. However you plan to use it, email should be an important part of your organization’s overall video marketing strategy. Inserting and tracking videos in email is easy, especially with a video marketing platform. Then, when they click, they go to the video (or, more commonly, the page it’s hosted on) to watch. Very few email clients support actual video playback within emails, so you entice readers to click play with an eye-catching visual. Nurtures? Absolutely! It’s all about testing to see where it works best for you.īefore we carry on, it’s important to note that, for the most part, using video in email means adding an engaging thumbnail with an irresistible play button to your message. Wondering where to start? The easy answer is, video can go anywhere and everywhere. Getting Started with Video Email Marketing You can use it on pretty much any kind of email you want. Video is a complement to email, a value-add add-on that viewers love. The term “video email marketing” makes it sound a bit like something completely separate from plain ol’ email marketing, but that couldn’t be further from the truth. It’s a rich media format that makes your emails hard to resist. Videos are intriguing, and they make the most common marketing channel on earth more engaging and effective. Using video in email is one of the best ways to boost your marketing conversions. And video amplifies email’s natural power. Why? Because it’s an incredibly powerful owned channel. It’s endured through endless predictions calling for the end of email. Video email marketing is exactly what it sounds like: Adding video to your email sends to help them stand out in inboxes.Įmail has long been a mainstay marketing channel, often one of a brand’s biggest. Bonus: Video Marketing Templates to Try.How to Pick the Right Video Email Marketing Software.10 Best Practices for How to Use Video in Email Marketing.What Kinds of Emails Can You Put Videos In?.Getting Started with Video Email Marketing.Google Logo Continue with Google Microsoft Logo Continue with Microsoft Sign Up Free
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Read on to learn more about the benefits of video email marketing, find out how to add a video to your message, discover tips for doing it well, and see examples of brands who nailed it. Whether you go with a feature video at the top of your email, add video partway through your message, or even use it as a background header, it’s sure to have an impact.
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You can do a few simple things to ensure your messages land successfully. Wondering how to start using video in email marketing? Don’t worry-boosting your sends with video is easier than you might think. Plus, it captures and keeps your recipients’ attention. It improves email opens, click-throughs, and conversions. Video is rocket fuel for your email marketing.Īdding video to your email sends is a sure-fire way to launch your metrics into the stratosphere. That’s why more and more marketers have started to rely on video messaging. Without a unique angle, your chances of reaching your audience are about as remote as the red planet. People now get more marketing and sales outreach from brands than ever before. If you printed them out and stacked them up, they’d reach all the way to Mars (probably).Īnd brands only contribute to the inbox avalanche with an absolute deluge of (often low-quality) ads and pitches.
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Discover how to embed video in email, when to use it, and get best practices for success.Ĭollectively, we send millions of emails every year. Video improves open and click-through rates-making it the perfect addition to your marketing emails. 7 min read Video Email Marketing: How to Use Embedded Video to Boost Sends.